Sakshi TV is a 24-hour Telugu-language news channel based in India. The channel delivers comprehensive coverage of regional, national and international news. Working closely with Ian and Amy at Twin Associates, I concepted and designed the intricate 3D news title sequence to meet this challenge. News titles must be brief, direct, and instantly recognisable, capturing attention within seconds while communicating credibility and urgency. It was crafted to establish the brand identity immediately, convey trust and journalistic authority, maintain clarity across platforms and ultimately stand out in a crowded and competitive marketplace. The result is a sequence that balances speed, precision and sophistication, reinforcing Sakshi TV’s position as a leading news broadcaster.