While at Hoxby, I served as Creative Director, leading the AWS account, where I guided a team of designers and animators responsible for delivering integrated, multi-channel campaigns. My team produced a wide range of multilingual assets, including social media content, banner ads and branded SWAG, primarily supporting AWS startup initiatives. In addition to overseeing creative execution, I directed campaign strategy, content development and copywriting across touchpoints. We ensured brand consistency, messaging clarity and alignment with AWS objectives, driving cohesive storytelling and measurable engagement throughout.