These idents are based on the simple idea of what happens in a chain reaction or cultural revolution: one inspiring many, which changes everything. We delivered 14 idents for the Egyptian broadcaster in a record time of two months. I designed, conceived and directed a team of internal and external animators to deliver all idents. _____ TEAM Creative Director: Ian Wormleighton ・ Design Director: Natalie Kaaserer ・ Animation: We Are Seventeen, Richard Acton, Teak Tse, Natalie Kaaserer, Alex Brown